Free Advice on developing your cost-effective Promotional Products

If you can imagine it, we can create it

 

 

Make a statement that can’t be ignored with full-colour, digitally branded Belly Bands. A superb way to ensure enhanced visibility for your brand, they are perfect for adding a finishing touch to notebooks.

An additional platform to communicate your marketing message in a unique and high-impact manner
Offers prime space for optimising brand information and strengthening your message on notebooks

Branding Options - Process Descriptions

Replicate original logos with great accuracy and in minute detail.
Permanent and classy way to brand certain organic materials like glass, leather and wood

 

 

A die in the shape of a logo is pressed into the surface of a product using both heat and pressure, creating a permanent stamped impression in the product.

Creates a unique 3D look
Subtle and classy branding method
Ideal for genuine and imitation leather products, as well as PU

 

 

Direct to Product Printing provides for the application of full-colour logos directly onto the product. By using specifically engineered jigs, a specialised digital printing head transfers UV-cured ink onto flat or slightly curved surfaces with photo-print quality and bold, vivid colours.

Provides a way to print permanent, full-colour logos
High impact branding method that creates a lasting impression
Can be applied on many shapes and sizes

 

 

A full-colour digital image is printed onto a special transfer paper. This paper is then coated with a unique powdered glue which is cured onto the ink with UV rays. Thereafter it is placed onto the product which is inserted into a heat press and the heat from the press allows the print to be transferred directly onto the fabric.

Perfect for complex logos with multiple colours, shading and gradients, small text and intricate detail as ink is not absorbed by the material, resulting in sharper artwork with excellent clarity
A high-impact branding method with a bold and vibrant photo-realistic result that brings your brand to life

 

 

Employing the latest customised UV technology we are able to digitally print full-colour, high-definition digital images directly onto notebooks.

Ideal for intricate logos with multiple colours, shading, gradients and small text.
A high-impact branding method producing excellent clarity and photo-realistic results.

 

 

This new UV printing process provides for the application of a full-colour digital wrap print directly onto drinkware.

Great for printing artwork with vivid colours, multiple tones and gradients
Ideal for replicating logos with fine detail and small text
A photo-realistic branding method that allows your logo or marketing message to make an impact

 

 

Stickers are digitally printed on an adhesive vinyl in full-colour and then automatically cut to the required shape and size. The stickers are coated with a polyurethane resin to give a three-dimensional appearance.

Ideal for multi-colour logos which are hard to replicate with other print techniques
Can be applied to smooth and rigid surfaces but works best on products with a purpose-made recessed plaque


Embroidery is the art of decorating fabric with designs stitched in strands of thread. Driven by computers that read digitized embroidery files, embroidery machines automatically create a design on the product in the form of the logo that was input into the machine.
image of embroidered butterfly
Classic decoration technique
Creates a high value look
Allows single and multi-colour branding
Logos can be embroidered in up to 9 different thread colours

 

 

Hot Stamping with foil is a similar process to debossing except that a thin foil is pressed into the product to create a colour. Even though heat and pressure are applied, they are applied in lesser volume than during debossing and therefore the impression is not as deep.

Creates an exceptional superior impression
Ideal for genuine and leather imitation products as well as PU
Foils are available in black, blue, gold, green, light blue, orange, red, rose gold, rose pattern, silver and white. (Pantone matches are not possible.

 

 

A logo is etched into a metal product with a laser beam, replicating the logo with precise accuracy. The laser “burns” the top layer of the product off and reveals the layer beneath. If the layer beneath is a different colour to the top layer, when engraved, the bottom layer’s colour is exposed.

Creates a subtle, permanent and upmarket impression in tonal shades
Perfect for awards, BBQ accessories, flasks, keyholders, pens and mugs

 

 

Using a state-of-the-art laser, the dye from the material surface is removed from a garment by way of a laser etching technique, creating a modern tone-on-tone look which cannot be replicated by any other process. This process creates highly detailed images/logos across zippers and over buttons and seams without damaging the garment or compromising the integrity of waterproof material.



Pad Printing is an offset printing process that involves ink being transferred from an engraved metal plate onto a product via a silicone pad, creating an image on the product. Each colour is applied separately but the detail in the print can still be excellent.
Great all-round solution that’s fast and economical
Can be applied on virtually any shape
Suitable for most surface textures
Favoured for small plastic items like pens, keyholders and torches
Allows single and multi-colour branding ( up to 4 colours )
branded cricket ball

Branded Cricket Ball produced for one of our clients here at Production Line. A good example of what can be achieved with Pad Printing.

 

 

Screen Printing is the process whereby a logo is exposed onto a mesh screen, with the blank areas coated with an impermeable substance. Ink is then placed onto the screen and a squeegee pushes the ink through the screen in the areas where the logo has been imposed. Colours are printed one at a time so accurate registration is essential.

Cost-effective solution for larger quantities
Provides excellent coverage and is especially good for large and bold logos
Ideal for bags and t-shirts but can also be used for umbrellas, coolers and smaller items like notebooks and folders
Allows single and multi-colour branding ( up to 6 colours )
Ensures premium full colour prints
Flexibility characteristics of the product are not affected since the ink simply migrates into the product
Only suitable for white products made from polyester fabric (minimum 60%) and polymer coated products.

 

 

Stickers are digitally printed in full colour on an adhesive vinyl and then automatically cut to almost any shape.

Cost effective, low or high volume, multi-colour branding method
Strong resistance to fading or damage.
Can only be applied to flat or slighly curved surfaces.

Summary:

Belly Bands; CO2 Laser Engraving; Debossing; Direct to Product Printing; Digital Printing On Bags; Digital Printing on Notebooks; Digital Printing on Drinkware: Domed Stickers; Embroidery; Foil Hot Stamping; Laser Engraving; Laser Etching; Pad Printing; Screen Printing; Sublimation Printing

Digital Printing On Bags

Direct to Product Printing

Debossing

Belly Bands

Digital Printing on Notebooks

Digital Printing on Drinkware

Domed Stickers

Embroidery

Foil Hot Stamping

Laser Engraving

Laser Etching

Pad Printing

Screen Printing

Sublimation Printing

Vinyl Stickers

 

 

Sublimation Printing is a process done by way of a digital full-colour printer which is fitted with special sublimation inks. The logo is printed onto a special transfer paper and cut automatically to the correct shape. The logo is then placed onto the product and heat is applied, causing the inks to migrate from the paper onto the product.

 

 

A logo is burned into a product with a CO2 laser by removing the top layer of the item to expose the second layer.

CO2 Laser Engraving

If you are in any kind of business or association, chances are that sooner or later you are going to need to use the services of a printer, or a signwriter at the very least. 

Projecting your Business to your Target Market

Depending on the type of business you are in your needs may range from something as uncomplicated as having business cards printed to projects a bit more involved like printing flyers to send out to a list of prospects or product catalogues for distribution to existing and potential customers.

These seemingly simple requirements really require a lot more thought than may at first appear to be the case. Tasks such as printing business cards or flyers describing your goods and services are at the foundation of your marketing campaign. They are vital elements.

Prospective customers judge you on what you present to them, and make business decisions based on the appearance of these promotional items that you are giving to them. The professionalism that went into designing your logo, the layout of your business card and the appearance of advertising materials that you distribute represents you. The image that you create is the first impression that you make on your prospective customer, and it can be lasting. 

By far the majority of businesses are operating in a highly competitive environment. You are competing and you're striving be noticed. You need to convince customers of good reasons why they would prefer to deal with you rather than some other competitor. In short, you need a good marketing strategy.

If you have business premises, you'll need to have some kind of signage that helps people find you. Depending where you are situated, hundreds or thousands of people will see your sign. It is an ongoing advertisement campaign. If you have good signage that creates a favourable impression, this also helps to reinforce your presence in the market.
Signage for your vehicles on the road, if you have them, is equally important. Anyone who has had the experience of having one or more vehicles with good visible signage will be able to confirm that people are constantly telling you where they saw your vehicle. Two or three vehicles with good signage makes your operation appear to be even more widespread than it is. It inspires the confidence in your customers that they are dealing with a substantial business.
Give careful thought to the selection of  promotional items that you intend to distribute to your existing or potential customers. You have probably received scores of such branded give-aways over your business career. Consider which gift you appreciated and used. It is undisputed that most people appreciate receiving a free gift, particularly when it is something that they find useful. Receiving such a gift makes the recipient feel well disposed towards the giver. Such customers are more likely to stay loyal to you favouring you with their business. People often continue using a corporate give-away for years after they first received it. 
As your business grows, you will increasingly be requiring more than just business cards and flyers. At some stage you may want to promote your company at a trade show or similar event. You'll need to dress your stand so that it looks great and competes with all the other exhibitors. In this environment you'll need to consider wall posters and of course banners. You may want to consider giving away some promotional gifts to visitors;  branded items that you give to prospective customers with the aim of getting them to remember you.

Product catalogues also need to be well-designed, easy to use and create the right impression. When it comes to printing such materials, there are numerous options to consider. If your experience of the printing world is limited you may end up getting dubious advice and spending more than what you had budgeted for. The finished product may not meet your expectations. That's why it's great to have a trusted advisor to help you navigate through the maze.

That's where Production Line can assist you as we have done for thousands of businesses. Whether you are a startup, or a well established operation of whatever size, we know that we can make your project pop and we will will do it at a fair price creating a win-win situation for all. Try us! You have nothing to lose!